Domain names and web addresses form a crucial part of any company’s online identity. Although search engines are now the most common way to find products, goods or services, a poor domain name can still adversely affect the success of an organisation’s website.
But even if you don’t get too involved with domain names, it is still important to understand how building & hosting a website works.
At Dark Peak Digital in Glossop we tend to deal with online marketing campaigns that involve copywriting, search engine optimisation, social media management and mobile optimised sites.
But, certain things like domain names should be ultimately be your responsibility and here’s why…
Several companies will outsource web design or online marketing to a digital agency, which is understandable as they usually have a wealth of knowledge, adept staff and tailor-made solutions. This allows you to concentrate on other crucial areas of the business.
However, if the agency in question was to go out of business, what happens to your domain name and web space? While confusion ensues and you’re pressing for answers, the third-party will be more concerned with getting its affairs in order.
You could easily be left in the lurch for a long period of time with nowhere to turn.
If your outsourced agency does go out of business and the relationship breaks down, a new solution will be required. Even if this ends up being a hostile split, you would hope all the necessary details and documentation associated with domain names will be passed on.
However, if you receive little to no information, there could be problems when it comes to renewing a domain name or web host subscription.
While there may be a way round this with the web host, registering your own domain will avoid any future issues.
Although it remains important to contact and talk to those in the know about domain names, dealing with registrars and web hosts directly gives you complete control.
Ultimately, you should be looking for a domain registrar that:
- Does not mention hidden fees
- Does not monetise your domain name
- Gives you access to things like whois records, registrar locks, auth codes, DNS settings, mail exchangers and name servers
- Pays for the number of years you order up-front
But when it comes to identifying the right domain name, which should take into account keywords as well as being unique and easy to remember, get in touch with Dark Peak Digital.